5 Social Media Strategy Tips For Local Businesses

Whether you’re a multinational corporation or a one-man band, using social media is a powerful and cost-effective way to grow your business. If you’re looking to target customers local to you, here are a few things to consider.

 

  1. JOIN THE COMMUNITY CONVERSATION

It’s one thing posting and tweeting to keep followers updated. But wherever you’re based, there are guaranteed to be online conversations taking place in your community about the things that matter to you. Identifying the most relevant and adding your voice to them is a great way to build valuable connections.

As it’s a conversation and not a sales pitch, being open, friendly and not too “salesy” always helps. As do tagging, @mentioning and using local #hashtags.

 

  1. CONTENT IS KING

There are loads of interesting tools out there to make social output more interesting and engaging. Most are pretty simple to use. Emojis, Vines, Snapchat filters or even the simple act of posting a tweet with an image is proven to significantly increase engagement vs. those without.

Landscape gardener? Try creating gifs that showcase before and after shots. Restaurant? How about a Twitter poll to pick a new dish on the menu?

To see what works, test a few out and stick with the ones people engage with most.

 

  1. KEEP GOING!

Social media never sleeps, so it’s vital to be prepared for the long game. The relatively small pool of a local area means that once people become aware of you online, they’ll expect to hear from you and talk to you on a regular basis.

Having someone permanently dedicated to it is the simplest approach. Though I have other duties at READY, one of my tasks is to manage our social channels. I devote time to it every day, and we’re significantly growing our following as a result.

 

  1. HAVE A PLAN, AND STICK TO IT

It’s important to set a long-term strategy complete with goals and measurable results. Otherwise how do you know if what you’re doing is working

It can be done alone, or with an expert’s help. However, we’d advise keeping day-to-day management in-house. Your staff know your products and the community you’re targeting better than anyone outside your business.

Do ensure they have clear rules and governance to follow, particularly in terms of what’s appropriate to post and what isn’t.

 

  1. THINK ABOUT CAMPAIGNS

As mentioned, regular maintenance is essential for building your business’s profile. But consider dedicated campaigns too, like competitions, promotions or celebrations around particular occasions or local events.

To maximise impact, it’s essential to plan them well in advance and set clear objectives, such as capturing data or generating an uplift in sales. Social platforms offer plenty of nifty tracking options, which you can use to measure performance and identify improvements for future campaigns.

 

Did you like this post? You might also be interested in Choosing The Right Social Media Platforms.

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Our Dream Office

Open Plan Office Ideas

For over 30 years we have lovingly called our converted Victorian house in Southville (Bristol) home to Local Pages. As a building it’s great, but lately our eyes have been wandering and we’ve been thinking about our dream office.

As you can imagine with a converted house, especially one of this era, the rooms are relatively small and we’re all located across two floors (and a rear extension!). We’re craving some open plan space where we can get creative, and gain some extra efficiency. We’re not talking about moving to our dream office tomorrow, but it’s OK to dream right? We thought it might be fun to share out Open Plan Office Lust List (trying saying that quickly!).

Industrial Vibes
Just look at all that SPACE! Brushed concrete floors, white walls, big windows = plenty of light, and big desks. Yes, please.

 

dream office

 

 

 

 

 

 

 

 

 

 

Green/Eco
We would like to be able to bring the outside in. A living wall would also help keep our air clean, naturally. We’re also loving those lighting pendants above the hot desk space.

dream office

A Pop of Colour
We would also want to introduce colour into our work space. Although ours would likely be Local Pages blue!

dream office

 

 

 

 

 

 

Texture
Too many white walls and industrial windows might be quite cold so we would also include lots of texture – we’re thinking cork boards and wood.

dream office

 

 

 

 

 

 

 

 

 

dream office

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What does your dream office space look like? Have you already created it? Comment below – we’d love to hear from you.
Team LP

 

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How best to gather your customers feedback

“Please take a moment to give us your feedback”; it’s the question that will make most people groan with annoyance. It’s everywhere, right? Hotels, restaurants, supermarkets, online retailers; everyone’s asking the question, but does it actually mean anything?

To a business owner, feedback is invaluable. It can tell them what they are doing right, or perhaps what areas require some immediate attention. If done properly it can be a powerful business development tool that increases client retention and sales. The tricky part is finding a sensible system that efficiently gathers feedback, without unintentionally winding up customers. Before jumping in and asking the question, think about these points:

  1. What was good AND bad?

It’s great to hear how happy customers are and how pleased they are with a business, but there’s not much that can be learnt from these positive comments. By asking a customer what wasn’t so good will prompt them to reveal areas of potential improvements and allow a business owner to make important decisions which ultimately, could improve customer retention and increase sales.

  1. Don’t forget your manners

If a customer takes the time to provide you with their feedback, then at the very least a business should respond to thank them for their comments and let them know that their feedback is appreciated. However this is done, the customer will appreciate knowing that their feedback has been acknowledged and that their concerns will be addressed.

  1. Sometimes it’s OK to talk to strangers

Customers may be more inclined to open up to an anonymous person, than to someone that works within the business. The feedback will be more genuine as a customer won’t feel pressured or worried about being honest. This also enables the business to concentrate on running daily operations and time to follow up on the feedback.

 

Then decide how to ask:

There’s a number of different ways to ask for feedback and the key is really knowing your customers and what may be of a hindrance to them. The most successful way of asking for feedback, is a good old-fashioned telephone call and a chat. In our experience, this has the highest response rate and the customer can simply say “no thanks” if they don’t want to talk. Other options include sending an email or creating an online form on your website to direct customers to, then they can fill this in at their own leisure and at a time that suits them if they so wish to.

Alternatively, if you want to make the investment, post them a printed feedback card. Ask them to fill in the card (ideally which has been postage pre-paid) and then pop it in the post back to you.

And finally, review and promote!

Don’t let the process be wasted, use your feedback to enhance your marketing efforts. Publish the comments on your website and via social media or include them in your email campaigns. Offer to include a link back to the customers website (if they have one), as a thank you – this will be beneficial to them, plus it may encourage more customers to provide their feedback.

Set aside time to go through the feedback and evaluate it to pinpoint any issues or concerns and make decisions as to how these could be addressed. It’s not the nicest thing to read your criticisms, but ultimately, it’s how a business learns to adapt and grow.

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Be The Boss You’d Want To Work For

Being a good boss matters

We know that most people working in the UK (at least 60% of employees) aren’t engaged with their work. That means they’re less productive and more likely to leave their job. It’s an expensive situation for employers, but being a good boss can be a good way to start fixing it. So how do you become the boss that you’d want to work for?

Research by Gallup has shown that 81% of people would work better without a manager and that managers are preventing people performing to their full potential. This has led some to say that we should just get rid of all bosses. Perhaps that’s not right for your company, but it does seem that managers are often only needed for small proportion of the time and the rest of the time they’re simply getting in the way.

So how can you be the boss that you’d want to work for? A boss that would provide you with what you need when you needed it and not get in your way.

What does a great boss do?

Whether you run the company or are in your first management role, you can be a great boss. In fact, why wait to get promoted? There are lots of opportunities in organisations to take the lead without having to wait until you’re in a role where you officially manage people.

We’re all individuals and we’ll all be different bosses. That’s OK, it’s the outcomes that matter and it’s important that you manage in a style that’s true to you. So think about it: who’s the best boss you’ve ever had, and why were they so great?

For most people a good boss does some (and ideally all) of the following:

  • Helps them achieve their goals
  • Gives them the freedom to work in a way that works for them
  • Gives them responsibility and supports them to take it
  • Is clear about what the company is trying to achieve
  • Is open and honest
  • Listens to them
  • Gives them credit when it goes right and helps them learn from their mistakes when it doesn’t
  • Tells them when they’re doing a great job (and also when they’re not)

It all sounds quite simple doesn’t it. But my experience is that many bosses become very different people in the workplace to the humans that they are outside. Something weird often happens to us when we take responsibility for managing other people. Now’s the time to bring you “the boss” and “the real you” closer together.

Make the change

I’m not suggesting it’s easy to change your behaviour, especially when you may have been doing the same things for some time. But you’re more likely to change what you do if you can see someone else demonstrating the behaviour that you want to copy. Seek them out. Watch what they do and how they do it. Then practice doing things differently and see what different results you get.

And whilst it can often be embarrassing to admit to our team that we don’t know everything and aren’t as great as we’d like to be at something (especially when that something is being a boss), by showing that you’re aware of your weaknesses and by asking for their feedback and support for your efforts to change, you’ll build a very different kind of relationship with the team which will start you on the way to being the boss that you’d want to work for.

Some say the way you tend to manage people reflects the way you were treated by your very first manager? What was your first boss like? And have you copied them?

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‘VICTORY IN EUROPE’ FUNDRAISING PARTY

I work as a graphic designer at Local Pages and I have channelled my creativeness into fundraising for a few charities during my spare time. One of these charities is called Holly Hedge Animal Sanctuary, based in Barrow Gurney, near Bristol. They rescue abandoned, abused and unwanted cats and dogs and re-home them to local, loving families. Animals have always been a BIG passion of mine, along with an insatiable appetite for finding out all I can about World War 2. I have a profound compassion for ALL animals as well as for the men and women who beat the threat of Nazi Germany. These two interests have combined to help me create a fundraising event which has become hugely popular.

My annual “Victory in Europe” fundraising party is held in May or June each year. This year, we have hired a band called the Kookie Ukes, and also a 15 piece orchestra called the Thornbury Swing Band who play all the traditional numbers from the big band era of music – think Glenn Miller and the like. The event is well attended by swing dancers too. It’s a very energetic form of dance, so plenty of room is needed on the dance floor where you can see some ladies being thrown up in the air! We have a “spiv” character – “Lucky Uncle George” – who is going to do a basic and fun dance lesson at the beginning so everyone can join in.

We also have our very own Normandy Veteran coming along called Reg Charles, who will give a 10 minute talk on his experiences in the infamous 1944 “Battle of the Bulge” in Normandy. He has also agreed to play the piano for us during the interval so that we can have a wartime sing-a-long; tunes like “Hang out your Washing on the Siegfried Line”. It truly is an evening for young and old. Some people come dressed in the fashions of the 40s – as pilots or soldiers, or in everyday attire. We have a NAAFI-style van parked up next to the venue selling teas and coffees as well as delicious homemade cakes, all served up by a couple who dress up in authentic civilian clothing from the era.

We also run a silent auction on the night where lots can range from a 3-day holiday in Normandy, to beautiful 40s-style posters signed by Normandy Veterans. Last year, I managed to obtain a poster signed by the last surviving Dambuster, a local man, and this fetched a massive £156.

Each ticket holder also gets a “ration bag” when they come into the bunting-festooned hall. The ration bags are yet to be decided but will most probably contain a ploughman’s or a pie along with “salt n shake” crisps which were true to the era. I have bought a Kit Kat for each ration bag, taken off the modern day wrapper and recreated the wartime wrapper. I have also made caramelised apple jam for each bag as the wonderful ladies of the WI used to do. Detail is of the utmost importance to create the right atmosphere. I deck the hall with moral-boosting posters from the war too. As a graphic designer, I find it a handy skill to have when organising something like this. We have an actor do the announcing between the bands and the various activities, reading out the cues in his very best ‘Received Pronunciation’ voice.

I was born decades after the war, but you can’t beat the music of Glenn Miller, and the incomparable Frank Sinatra – the big band sound transports you back to a bygone era where local communities pulled together in everyday life as well as business, fashions were fabulous and the spirit of the nation was strong in spite of the hardships. Long may we remember the people who gave up so much for our freedom!

The fundraising event will take place on Friday 27th May 2016 from 7.30pm-11.30pm at the Long Ashton Community Centre.

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Get Found at Local Pages

May is Get Found-Month at Local Pages and we’re aiming to get as many local businesses as possible found online! Add your details to our search site for FREE now by clicking here. If you also like and share our pinned Facebook status you’re in the running of winning a Premium advert on localpages.co.uk, allowing you to include your logo, photos and up to 8 categories (normally £200). Click here to go to our Facebook page.

Don’t own a business? You can still help support your local community by making sure all your favourite local businesses are listed on our search site and if they’re not, why not give them a nudge and encourage them to GET FOUND now? #GetFound

Don’t forget to follow us on Twitter and like us on Facebook. #GetFound

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April Favourites | 2016

We can’t believe April is drawing to a close, and we have another Bank Holiday Weekend ahead of us – hurrah! Here’s a round-up of some events that caught our eye in the Local Areas where our Little Blue Book is delivered.

Family Fun

Chew Valley Country Farm is a family run business and a licensed zoo! Take the kids to visit the amazing collection of animals, you can even play a round of crazy golf too. Sounds like a great family day out to us!

Get Arty

This weekend (30th April – 2nd May 2016) is the Cheddar Arts Fringe Festival, which promises to be bigger and better than last year! The exhibitions will include paintings, sculpture, textiles, fused glass, ceramics, calligraphic art, jewellery, music and poetry. There’s also entertainment for the kids too, and walking tours around Cheddar.

Food

The Somerset Farmers Markets are a great place to pick up something special and locally produced for the weekend. Perfect for all you foodies out there! They run in lots of towns in the area, and on different dates so be sure to check out the link below for your closest one. We’re hungry already!

april vegetables

Festival Fever

This weekend marks the launch of the Wye Valley River Festival. The Festival is an artistic outpouring of song, story and spectacle celebrating the River Wye and its connections to rivers and people around the world. The launch in Hereford on Saturday (30th April) promises a procession to herald the arrival of a Giant Samovar, plus performances involving water and fire. Sounds incredible!

Georgian Times

Last, but by no means least, Coleridge Cottage is holding a Dress Like a Georgian Day on Saturday 30th April. Dress up and completely immerse yourself in the life and times of Coleridge. There’s no need to book and children are welcome too.

If you don’t fancy dressing up, the Cottage is open the rest of the weekend too, why not pop in and explore the gardens?

april green

What are your plans for the Bank Holiday Weekend? We would love to hear from you! Please let us know if there’s an event in your Local Area we should be taking about – we would hate to miss out!

 

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March Favourites | 2016

March Favourites 2016

Welcome to a new feature on The Little Blue Blog! Each month we will do a brief round up of the little things that we’ve enjoyed, either in Bristol (where our offices are based), or in the Local Areas where our books are delivered.

Easter, and the end of March snuck up on us, so we thought for this month we would plan out our ultimate long weekend.

Gardens

The beautiful gardens at Wyndcliffe Court are open all Easter Weekend. They provide the perfect opportunity to get outside, breath in some fresh Spring air and enjoy the beautiful Arts & Crafts design of the gardens.

http://www.wyndcliffecourt.co.uk

march Wyndcliffe Court Sculpture Gardens

Bargain Hunting

On Easter Sunday the Antique and Vintage Fair is on at Taurus Crafts in Lydney.

While away a few hours browsing stalls selling antiques, vintage items, collectables, clothing and memorabilia.

It’s open from 10am-5pm. Free entry and parking.

ts/taurus-crafts-antique-and-vintage-fair.htm

Daylight

British Summer Time officially begins this weekend! Remember to put your clocks forwards an hour.

We know, we know – less time snoozing BUT more time in the sunshine also has it’s benefits!

march Hello Spring

Image Source

Eat

Stop and watch the world go by, and order some Afternoon Tea at Five The Beach in Clevedon.

We can speak from personal experience, their scones are amazing!

Booking highly recommended over the Easter Weekend.

https://www.facebook.com/fivethebeachclevedon

march Five The Beach Cakes

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Laugh

And finally, don’t do this!

march Spring Joke

Image Source: http://bit.ly/1MC4uTw

 

Happy Easter everyone!

What were your favourite things about March? Comment below, we love hearing from you.

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