We need someone Creative for our Design Studio!

We have a vacancy for a Design Studio Coordinator. Are you creative and passionate about local businesses? This might be the role for you!

Package; Up to £25k + Company Performance Bonus + Incentives

Benefits; Training budget, Free Parking, 20 Days Holiday & Private Healthcare.

Contract type; Permanent or Contract. Full time hours & immediate start

Your Mission; to support the Operations Director with regards to the creation of the Local Pages (LP) product and service offering.

Can you think outside the box? Do you love creating new things? Are you passionate about both start-ups and established local businesses? Enjoy the thrill of helping a business achieve their goals? This might be the role for you!

We are looking for a Studio Coordinator to join our small but perfectly formed team based in Bristol, to manage and oversee the production of our local directories, as well as our digital products.

This is a creative role – we want someone who is able to understand our customer’s business and advertising needs, whilst enhancing their use of LP digital services. You will be tasked with managing and maintaining the current customers we have, as well as new ones.

Our working environment provides the opportunity to implement new techniques and make changes. We are looking for someone with innovative ideas, the ability to express them clearly and who feels comfortable with feedback.

And finally, you must be passionate! This role is varied and interesting – you definitely won’t feel pigeon-holed or bored. It represents an opportunity to make your mark within a competitive industry, we want someone who’s excited by that.

We would prefer someone with previous experience in this role or industry but we are especially interested in your capabilities, attitude and potential to grow into the role, rather than your experience in the industry, as there will be plenty of support and training.

You must be able to;

  • Be fully conversant with InDesign, Photoshop & Illustrator, as well as competency in other Adobe Creative Suite programmes 
  • Design, create & build websites using a chosen CMS platform 
  • Have exceptional time management, organisational and interpersonal skills
  • Demonstrate strong attention to detail & excellent written communication
  • Maintain professional and positive contact with customers, always striving to create the best solution.
  • Show an understanding of Digital Marketing techniques and platforms
  • Have the ability to multi-task and prioritise based on project deadlines
  • Use your own initiative whilst taking direction from others 

A bit about us

LP helps local businesses to grow by generating enquiries for them in their local area. Although we have been around for 38 years, we are still a family business with a team of 14, based in Bristol. We predominately work with businesses based in the South West & South Wales. Business owners make up 90% of our customers, and service businesses are our primary clients. Our roots are in print, and this is still a significant part of our business, but we also offer other services including website design, along with a design and print service for logos and promotional material.

Our office is based in Southville near the Tobacco Factory, and close to the heart of bustling North Street. You will get 20 day’s holiday in addition to bank holidays. We also have a negotiable benefits package and a strong emphasis on personal and career development.

Local Pages is committed to equal opportunity for all. We may collect relevant data for monitoring as part of our candidate registration process.

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How To Brief A Creative Agency

Maybe you’re a growing business looking for an agency to create a marketing campaign? Or you’ve already found one, but their work isn’t delivering the results you were expecting? Either way, you can increase your chances of success next time (or first time) ’round by immersing yourself in the brief-writing process.

 

Learning to put a good brief together is essential. Great briefs inspire the agency to bring your campaign vision to life. Poor ones create ambiguity and stifle creativity. Your brief doesn’t have to be complicated or convoluted, but it does need a few essential ingredients.

 


WHAT?

Set out in straightforward terms and simple language what it is that you are trying to promote. If it’s a product, give as much background information as possible; category performance, competitor products, any research you’ve conducted. Maybe it’s an offer or seasonal campaign, in which case the exact details are vital. Also, what’s worked well in previous campaigns? What hasn’t?

The other “what” is a practical one: the deliverables. What is it that you want to be produced, and in what format(s)?

 


WHY?

Why are you running this campaign? What are the objectives behind it and what would you like it to achieve? Success is best achieved when everyone involved knows what success looks like! So being as precise as possible about the KPIs is vital. We regularly get briefs asking for a campaign to increase sales. But without knowing by how much, how do we know whether it’s worked?

 


WHO?

You may know your customers inside out, but if your relationship with your agency is at an early stage, chances are they won’t.

The agency will want to really get under the skin of your audience, so they will need access to as much information as possible about your customers` demographics, habits, likes, dislikes, relationship with your brand, shoe size. OK, maybe not the last one. But don’t be afraid to include as much info as you have. Particularly consumer insight; you can pop any research documents in the appendix.

Download our FREE Creative Brief Template here.

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WHEN?

Perhaps it’s a little obvious to say, but it’s vital that timings are outlined in the brief. When do you want the campaign to launch and how long do you envisage it running for? The other timescale issue is the response to the brief itself. Recent research from the University of the West Of England found that a major bugbear within agencies is lack of time to respond to briefs. So it’s advisable to plan ahead, and make sure Christmas campaign briefs aren’t sent out in November.

 


HOW?

How much money would you like to spend on this activity? Even if it’s a ballpark or bookended figure (between £x and £x), being upfront about this from the beginning means that the agency can tailor their solution to your budget. It can be tempting to simply ask for a quote, particularly if you’re unsure how much to commit. But this is counterproductive, as your agency won’t be able to propose an appropriate solution without at least an idea of what you’d like to spend. So even a rough figure is crucial.

Good luck with your next campaign!

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