Fork ‘n’ Ale Beer Game

We build games

One thing you may not know about Local Pages is that we have a game designer in our studio.

So, when Fork ‘n’ Ale wanted a fun way to encourage more customers to visit their website and increase the amount of time that they stayed there… what better way to meet the brief than to create an addictive game for customers to play.

The game is simple. By pressing the space bar on your computer or the ‘pour’ button on your mobile phone you fill a glass with beer. Once the glass is full, your time is recorded and you can leave your initials on the leader board.

At the end of each month there is a prize for the top score .

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So why is this particular game such a good marketing tool?

1 – You have to engage with Fork ‘n’ Ale’s website – the game is at the bottom of the home page exposing players to all Fork ‘n’ Ales’s marketing, including special offers and menu.

2 – The game is easy and quick to play – ideal for groups to play in a pub on a mobile phone. E.g. the one with the lowest time buys the next round.

3- To enter your score on the leader board you have to leave an email address – ideal for data capture and future marketing activities.

4 – Winners are announced on their Facebook page –  encouraging players to interact with Fork ‘n’ Ale on their social media platform.

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It ticks lots of boxes!

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Play the game by clicking the box below.

forknale-beer

Get a game to encourage more visitors to your website

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Call the LP Digital team today on 0117 923 1122 or book an appointment below for a call back.

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20 Top Tips for Creating Engaging & Informative Content

Everyone in business knows that we should be engaging with our customers on a daily basis with rich, informative content. It sounds great until you actually sit down, switch on your computer… and then stare at it for an hour because you don’t know where to start.

So to help get your creative juices going, here are our top 20 ways of engaging with your customers online.

1 – Infographics – Create some visual representations of ideas and information found on your website. Infographics are so much more interesting (and often more informative) than large passages of text.

2 – Memes – Those little videos and images with witty comments are often the messages that go viral.

3 – Videos – Create videos (short & sweet) giving information regarding your products and services. Don’t worry about how you sound or look like, non-professionally produced videos appear much more authentic.

4 – Product Reviews – Got a new product? Put together a product review to allow customers an insight into what you really think.

5 – User Generated Content – Get customers to produce content for you. Share stories and content from third party websites you find interesting or promote good practice.

6 – How to Guides – Put together a range of helpful guides aimed at people that use your products and services.

7 – Lists – People love lists and they improve talkability. Even a list like this one!

8 – Photo Galleries – A picture paints a thousand words. Create galleries of products and theme them to make them more interesting.

9 – Case Studies – Use these to show the breadth and depth of what you have to offer your customers and underline how great you are. Make sure they’re up-to-date and are heavy on pictures and light on text.

10 – Client Testimonials – Testimonials build trust and loyalty. So when a customer says what you did was great, ask for it in writing. Better still, ask if you can film them saying it.

11 – Newsletters – Keep in touch with your email subscribers with a monthly update featuring new products and the highlights of any articles, blogs, videos and social media posts you’ve put out that month.

12 – GIFS – Use clips from videos embedded with text to demonstrate a point.

13 – Events – Create online events like Zoom webinars to engage with your customers , record them and share with others that couldn’t attend.

14 – Images – Use, wherever possible, original images to demonstrate and reinforce written messages.

15 – Podcasts – To convey ideas that don’t necessarily require visuals, put together some podcasts on various themes that may interest your customers.

16 – Slideshares – Get innovative with Powerpoint or Keynote and create decks of slides to inform and engage with your customers and share them online.

17 – Blog Posts – If no one was interested in opinions, they wouldn’t buy newspapers. Get your thoughts down in order and publish them. Try to ensure they are not time sensitive and can be read anytime.

18 – Newsjacking – Take a news story and use it to create content that will attract positive exposure for your brand.

19 – Press Releases – Directly target the media with industry news that may be of interest to their readers.

20 – Polls – Create polls to get your customers voting and seek out their preferences and their dislikes.

 
 

If you need help with any of the above, contact the Local Pages team on 0117 923 1122 or drop us a line at info@localpages.co.uk

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How To Brief A Creative Agency

Maybe you’re a growing business looking for an agency to create a marketing campaign? Or you’ve already found one, but their work isn’t delivering the results you were expecting? Either way, you can increase your chances of success next time (or first time) ’round by immersing yourself in the brief-writing process.

 

Learning to put a good brief together is essential. Great briefs inspire the agency to bring your campaign vision to life. Poor ones create ambiguity and stifle creativity. Your brief doesn’t have to be complicated or convoluted, but it does need a few essential ingredients.

 


WHAT?

Set out in straightforward terms and simple language what it is that you are trying to promote. If it’s a product, give as much background information as possible; category performance, competitor products, any research you’ve conducted. Maybe it’s an offer or seasonal campaign, in which case the exact details are vital. Also, what’s worked well in previous campaigns? What hasn’t?

The other “what” is a practical one: the deliverables. What is it that you want to be produced, and in what format(s)?

 


WHY?

Why are you running this campaign? What are the objectives behind it and what would you like it to achieve? Success is best achieved when everyone involved knows what success looks like! So being as precise as possible about the KPIs is vital. We regularly get briefs asking for a campaign to increase sales. But without knowing by how much, how do we know whether it’s worked?

 


WHO?

You may know your customers inside out, but if your relationship with your agency is at an early stage, chances are they won’t.

The agency will want to really get under the skin of your audience, so they will need access to as much information as possible about your customers` demographics, habits, likes, dislikes, relationship with your brand, shoe size. OK, maybe not the last one. But don’t be afraid to include as much info as you have. Particularly consumer insight; you can pop any research documents in the appendix.

Download our FREE Creative Brief Template here.

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WHEN?

Perhaps it’s a little obvious to say, but it’s vital that timings are outlined in the brief. When do you want the campaign to launch and how long do you envisage it running for? The other timescale issue is the response to the brief itself. Recent research from the University of the West Of England found that a major bugbear within agencies is lack of time to respond to briefs. So it’s advisable to plan ahead, and make sure Christmas campaign briefs aren’t sent out in November.

 


HOW?

How much money would you like to spend on this activity? Even if it’s a ballpark or bookended figure (between £x and £x), being upfront about this from the beginning means that the agency can tailor their solution to your budget. It can be tempting to simply ask for a quote, particularly if you’re unsure how much to commit. But this is counterproductive, as your agency won’t be able to propose an appropriate solution without at least an idea of what you’d like to spend. So even a rough figure is crucial.

Good luck with your next campaign!

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