Marketing Coordinator

Salary; Up to £24k DOE + Company Performance Bonus + Incentives

Location: Unit 6, Eclipse Office Park, Staple Hill, Bristol BS16 5EL

Contract type; Part-time, Full-time or Term time.

A bit about us; Local Pages (LP) has been generating local enquiries for local businesses for the past 42 years. We are still a family business with a team of 17 based in North-East Bristol. We predominately work with companies based in the New Forest, South-West & South Wales area. Business owners make up 90% of our customers, service businesses being our primary clients.

Job Purpose: This is an independent role, being supported with extensive marketing experience. We are looking for a Marketing Specialist with the discipline and attention to detail to strategise and execute through social media, email and SMS marketing. The role is for internal marketing selling Local Pages (LP) & Residents’ Handbook (RH) products and services.

Summary of Job Accountabilities:

1. To communicate through marketing channels (social media, email and SMS) with existing and prospective clients, to secure interest in all our products and services.

2. To be a consistent voice for the brands over all social media platforms and look for opportunities to increase awareness.

3. Studio support, competent in Adobe Creative Cloud, in particular InDesign, Photoshop, Illustrator & WordPress

4. To ensure that everything published is accurate, compliant & up to date

Qualifications:

Essential: GCSE or equivalent in English & Maths

Desirable: Graduate or equivalent

Experience:

Essential: At least 2 years’ experience in the same or a similar role

Desirable: Advertising/Media sales

Skills:

Essential: PC literate using Microsoft outlook, Excel, Word, Powerpoint, Email Marketing Platform & Adobe.

Desirable: Full UK Driving license

Competencies & Behavior:

Essential: Customer focused, innovative, organised, team player, strong communicator & meticulous. Excellent written & spoken English.

Desirable: Previous customer service experience

Other:

Essential: The role will require a flexible approach with regards to workload & working See Essential

To apply for this role please send your CV, a covering note and where you found the job advertised, to sasha@localpages.co.uk, Closing date January 31st 2024, call 0117 9231122 for more details.

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Christmas Countdown

Christmas is on its way and, to help you prepare and get ready for the festive season, we’ve prepared a little checklist to keep you on track.

4 Weeks Before Christmas:

1 – Create a Budget:

Determine how much you can afford to spend on gifts, decorations, food, and other holiday expense

2 – Make a Gift List:

Write down everyone you need to buy gifts for and any gift ideas you have for each person.

3 – Decorate Your Home:

Start decorating your home with lights, wreaths, and other festive decorations.

4 – Plan Holiday Meals:

Outline your holiday menu and make a shopping list for ingredients.

3 Weeks Before Christmas:

5 – Send Out Holiday Cards:

Write and send out holiday cards to friends and family.

6 – Purchase Gifts:

Begin shopping for gifts. Take advantage of sales and discounts.

7 – Wrap Gifts:

Wrap the gifts you’ve purchased, and label them with recipients’ names.

8 – Plan Holiday Activities:

Schedule any holiday events, parties, or activities you want to attend.

2 Weeks Before Christmas:

9 – Finalise Meal Plans:

Confirm your holiday meal plans and make any necessary adjustments to your shopping list.

10 -Send Invitations:

If you’re hosting a holiday gathering, send out invitations.

11 – Check Christmas Lights:

Ensure all your holiday lights are working correctly.

12 – Finish Gift Shopping:

Complete your gift shopping and wrap any remaining presents.

1 Week Before Christmas:

13 – Prepare for Guests:

Clean and organise your home if you’re expecting guests.

14 – Grocery Shopping:

Do a final grocery shopping trip for perishable items.

15 – Confirm Plans:

Confirm any reservations or plans you have for the holiday.

16 – Bake Cakes, biscuits or Treats:

Start baking any cakes, biscuits or treats that can be frozen or stored for later.

Christmas Eve:

17 – Set the Table:

Set the table for your holiday meal.

18 – Prepare Make-Ahead Dishes:

Prepare any dishes that can be made ahead of time.

19 – Charge Devices:

Ensure your camera, phone, and any other devices are fully charged for capturing memories.

20 – Enjoy the Evening:

Relax and enjoy the holiday spirit with family and friends.

Christmas Day:

21 – Enjoy the Festivities:

Take time to enjoy the holiday festivities, food, and time with loved ones.

22 – Exchange Gifts:

Open presents with family and friends.

23 – Take Photos:

Capture memorable moments with photos and videos.

24 – Express Gratitude:

Take a moment to reflect on the meaning of the holiday and express gratitude.

25 – Relax:

After all the celebrations, take some time to relax and enjoy the rest of the day.

Feel free to adjust this checklist based on your personal preferences and traditions.

Merry Christmas from all at the Residents’ Handbook and Local Pages.

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Navigating the Online Landscape: A Guide to Creating an Effective Garage Listing in Weston-super-Mare

Today, a business’s success often depends on its online presence. Whether you’re a seasoned entrepreneur or a budding garage service provider in Weston-super-Mare, understanding how to navigate the vast online landscape is crucial. With countless competitors vying for attention, it’s essential to create an effective and enticing listing that sets you apart from the rest. This guide will walk you through the necessary steps to optimise your garage service listing, helping you attract more customers, boost your credibility, and ultimately grow your business in Weston-super-Mare and beyond.

Top Tips to Create an Effective Garage Listing

Preparing your garage listing

Ensure that you include details like your business name, location, contact information, opening hours, and a brief description of your services. Don’t forget to highlight any specialisations or unique selling points that set your garage apart.

Making your garage service listing attention-grabbing can make all the difference. Start with an engaging headline that entices readers to learn more. Use precise language and bullet points or subheadings to break up text and highlight key benefits or features of your services. Enrich the visual appeal of your garage by displaying high-quality images of the premises or before-and-after shots of the work done.

Optimising the listing

Research keywords potential customers are likely to use to find garage services in your area. Incorporate these keywords naturally into your website content, including titles and headings.

Managing reviews and feedback

It’s essential to respond to customer reviews in a timely and professional manner. Be calm and empathic when dealing with negative feedback. Let the customer know you’re sorry for any inconvenience caused. Then, offer a solution or ask for more info to help. Making things right shows that you care about customer satisfaction.

Getting satisfied customers to write reviews is just as important. Positive online reviews can influence potential clients’ decision-making. Provide links on your website or directly send email follow-ups after service completion to encourage happy customers to leave reviews.

Promoting your listing

Sharing your garage listing on social media is a powerful way to reach potential customers and generate interest in your services. Make sure to create engaging posts that highlight the unique features of your garage.

You can also promote your garage listing with email marketing. Consider creating a newsletter or sending out regular emails to existing customers with updates on new services, discounts, or special promotions.

Maximise Your Online Garage Listing Success with Local Pages

Creating an effective garage service listing in Weston-super-Mare requires careful consideration and strategic planning. By following the tips and strategies outlined in this guide, garage owners can maximise their online presence and attract more customers. With the right approach, your garage can thrive in the online landscape, reaching a wider audience and driving business growth.

However, we understand that crafting a compelling online listing can be a task that requires time, creativity, and a touch of tech-savviness. This is where Local Pages steps in as your ultimate ally. With a rich history of connecting businesses and customers in Weston-super-Mare, Local Pages is here to help. Our expertise in local online directories ensures that your listing reaches its intended audience effectively, maximising your chances of a swift and successful sale. Contact us today!

 

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I’m Eddy

My name is Nigel, and my business is called I’m Eddy, this not a typo it is true!  Why not ‘I’m Nigel’?  Well, Nigels have never been very cool however everyone loves an Eddy; Eddys are cool geeky chaps you would like to go for a drink with.
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So, I’m Eddy we are.  Our strap line is I’m Eddy, your Eddy we are all Eddy.  Everyone in my business is Eddy and we all try to be more Eddy like.
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I’m Eddy provides trusted home services like gardening, cleaning, jet washing and removals etc.
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A large proportion of my clients prefer to look up local businesses in directories like Local Pages so this seemed like the perfect place to advertise to reach these customers.
I found Local Pages great to deal with, they even took me out for a nice coffee and cake at my local cafe. My account is handled by the lovely Joanne who always returns my calls and emails and has been helpful in supporting me along this journey.
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I advertise in lots of different publications which cover multiple parts of the South West and Wales.
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I spend about £700 per month with Local Pages so it’s very important to know the adverts are working.  So my admin assistant Eddy, who answers every call, always asks where they heard of us and tracks this on a spreadsheet.
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The results are great which has meant each year I have increased my spend with Local Pages and I’m happy to continue to do so.
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I know other local business people that also use Local Pages and they have been telling me that they have had a lot of success from their website which Local Pages built.  With this in mind I’m thinking, next year, I’ll be using Local Pages to build my website.
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Kind regards
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Nigel Hammond aka Eddy
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Our New Offices

We’ve moved!

After 42 years, Local Pages has upped its roots and moved from its offices in Southville to new offices in Staple Hill, Bristol.

Moving is all part of our exciting future.

Recently, we bought the assets to the Residents’Handbook and overnight we went from producing 26 local directories each year to publishing 73.

As much as we loved the character of Upton Road, (it was a rabbit warren of many rooms) the new requirements of the business means that we need a space where we can all come together as one united and integrated team.

We are now located on the first floor, Unit 6, Eclipse Business Park, Staple Hill, Bristol, BS16 5EL.

All other contact details remain the same.

If you are in the area, please feel free to pop in for a tea or coffee and possibly a biscuit or two.

The kettle is always on.

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Bubbles & Suds

Bubbles & Suds was established around 5 years ago. Whilst its primary service offering is that of window cleaning it also offers additional services such as the cleaning of Solar Panels, Soffits, Fascias and guttering. The business advertises its services through multiple channels, in particular we have used local magazines.

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Our relationship with Local Pages began back in early 2019. We first met with one of their representatives Julie Cole. Since then Julie has been our main contact and has at every stage excelled in her service offering to us. I should add, nothing is ever too much for Julie, she listens to our needs, and promptly delivers on time, every time.

The response from our advertising is not only boosted each year when the new book is issued, but it continues to generate leads right up to the next annual edition.

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After the first year with Local Pages, we were so pleased with the response, we decided to branch out to new geographical areas, and therefore advertised in the Local Pages covering the new areas. Again the response has been excellent.

To date the success of Bubbles & Suds can be measured by its growth, moving from two to eight employees, and from one customer to well over 1,000.

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As we continue to grow and expand our business over the months and years ahead, we hope to keep the same relationship with Local Pages as we have today.

In summary, a great deal of our success has been down to our advertisements in the Local Pages and not to forget its very helpful team, especially Julie.

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Tony Kirby & Philip Norton-Ashley.

Founders of Bubbles & Suds.

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16 Good Reasons to Use Tracking Numbers

By having a call tracking number you can: 

  1. Prove an advertising medium works – A tracked number in our books will give you all the proof you need to book again and again. 
  2. Discover which categories work best – Use a call tracking number under each of your headings to discover which headings work hardest for you. 
  3. Measure your campaign successes – Use different call tracking numbers in each of your campaigns to see which campaigns improve your return on investment and which campaigns should be dropped. 
  4. Discover what time of day most customers call you – Tracking numbers record the time of day that customers call enabling you to maximise your resources to answer their calls and to advertise to them when they are most receptive. 
  5. Appear bigger – By using multiple local numbers in different areas, you can give the impression that you have a network of local offices. 
  6. Appear to be local – Customers like to deal with local businesses. By choosing the local dialling code, tracking numbers allow you to appear as if you are a local business. 
  7. Track a customer’s online journey – By using different tracking numbers on different website landing pages, you can track which pages have most impact when initiating a customer response. 
  8. Help discover a campaign’s weakness – As well as all the positives, you can analyse the aspects of campaigns and webs pages that do not provide a response in order to improve their effectiveness. 
  9. Ensure your privacy – A tracking number connected to your personal phone protects you from the possible abuse caused by advertising your personal telephone in the public domain. 
  10. Monitor your average call length – By monitoring your call durations you can discover what percentage of calls are time wasters and which lead to more meaningful conversations 
  11. Discover your regular customers – Customers that call frequently can be turned into ambassadors for your business by offering them incentives and special offers.  
  12. Record all mobile numbers – With 84% of all adults in the UK owning a smart phone, mobile numbers are a quick and easy way of reaching potential customers with special offers.  
  13. See where customers are calling from – If a large proportion of calls are coming from a particular area, you can alter your advertising messages accordingly. 
  14. Carry out A/B Testing – By making changes to an advert with a different tracking number enables you to monitor the effectiveness of any changes made 
  15. Have different numbers on advertising platforms – A good way of comparing the effectiveness of different media 
  16. Differentiate between products – Depending on your business you could have a different number for each of your products or services to discover what your customers are really interested in. 
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Road Map Out Of Lockdown

The end of lockdown is sight

We are delighted that there is some good news at last with the publication of the road map out of the current situation, and some light at the end of a very long tunnel for small businesses across the UK. 

The sap is rising and Spring is well on its way. A sense of energy and potential is sweeping through the Local Pages Team so we wanted to share our thoughts on how to use the next few weeks effectively and dynamically.  therefore given a high degree of trust.  

For those of you who will be looking to your business re-opening, or those who have traded throughout, there will be some things you may want to consider to capitalise on the relaxation of lockdown regulations;

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Safety first

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Your customers are going to appreciate the reassurance of their safety, and since it appears mask-wearing and social distancing are going to be the norm for a few months yet, it’s a good opportunity to check the up-to-date government guidelines on Covid safety. They can be found by clicking here.

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Get organised

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Use the final few weeks of quiet time to plan and get organised.  Now is the time to check when your insurance policies are due for renewal and that all your competency training is up to date. Put these dates in your calendar now as annual reminders so that you know you are covered.

 

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Make a business plan

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Setting goals and ways to measure your progress will help you focus on each step of the growth of your business. The Government has announced further grants and loans for small businesses so take a look to see what help is available. https://www.gov.uk/coronavirus/business-support. There is useful information on making a business plan here too. Don’t forget to include your advertising budget. You will want to let your existing and potential customers know that you have ridden the storm and are still available for them, or if you are a new business, now is the time to get the word out so you can hit the ground running.

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Sort your advertising budget

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Use your advertising budget to shout about any developments, changes, or simply the fact you have survived and can’t wait to get back to it!

Our in-house designers can help you make the most out of your LP adverting and our Digital Team are available to talk through any and all online promotion, from Pay Per Click to Website Creation or Social Media Campaign Management. We have over 40 years experience of the local advertising marketplace and out expertise is available to help maximise your spend.

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And finally

We have all been shaped and affected in one way or another by the events of the last year so let’s use our experiences to reflect, appreciate and grow from here.

The Local Pages Team are here to help you secure your spot in the marketplace.  *

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For help with all your marketing post lockdown, call 0117 923 1122, email sales@localpages.co.uk or book an appointment with the Local Pages Lead Generation Team below. 

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The Importance of Reviews

Everyone now looks at reviews

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Don’t try and kid yourself that your customers don’t go online and research your business before they make a decision. They do. The days of customer loyalty are almost over as customers more than ever consider all the various options open to them. According to the Office of National Statistics (ONS), in 2020 an average of 46.6 million people in the UK access the internet on any given day and only 7% of households in the UK do not have wi-fi.   

Customers will research your business to ensure you can: solve their problems, carry out any work to a high standard and can be relied upon. Reviews are the modern-day equivalent of a ‘word of mouth’ recommendation. They are independent of you and your website are therefore given a high degree of trust.  

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Search Engines love them

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Search engines also take into consideration your star rating, and voice activated smart speakers like Alexa, Siri and Google use them to decide who to recommend when being asked for a ‘plumber or builder near me.’  

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Dealing with bad reviews

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The reality of reviews is that most people leave them if they are very happy or wish to complain. You seldom get a review that falls between the two. Obviously you wish to obtain as many positive reviews as possible, but even negative reviews can be turned around to a positive advantage if you deal with them in the right way. This involves staying positive and professional and not trying to deal with the issue in the public domain. An example would be to say, ‘Sorry you feel you had a bad experience with us. This isn’t something we often get but would like to sort this out with you. Please get back in contact…etc. Showing a potential customer that if something does go wrong then you are easy to deal with and will not shy away from an issue is as important as lots of 5* reviews.  

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Google My Business

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One of the most powerful review sites, and one we recommend, is Google Reviews. Google Reviews are highly trusted, have a positive impact on Search Engine Optimisation and are displayed alongside Google’s search results. To obtain Google Reviews, you simply need a Google My Business account.  

If you don’t already have a Google My Business (GMB) account, set one up.  

Once set up you can download a link that will take your previous customers straight to the review section of your GMB page where they can read previous comments and leave reviews of their own.

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Tips for getting great reviews

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To achieve the maximum number of high scoring reviews we suggest the following:  

  • Put links to your GMB reviews on all pages of your website.   
  • Include the GMB link in your emails and any social media posts where it is appropriate.  
  • Ask every customer to leave a review. You’ll be surprised how many will do it. By inviting reviews, you are telling your customers that you are proud of your work and can be trusted. It’s a good idea to have business cards or flyers printed with instructions on how to leave a review. These can be left with customers on the completion of any job.  
  • If a customer hasn’t left a review after a couple of weeks, contact them to make sure they are still happy with your work and politely ask them to leave a review.  For example, a double-glazing company, known for its high level of customer service, followed up every job after a couple of months and inspected the work they had done. This simple act of ‘caring’ for the customer generated many positive reviews and recommendations  
  • Create a customer service questionnaire for customers to fill in when the work is completed. Use this information to inform others of how well you carry out your work. For example, most people employing tradespeople consider tidiness and cleanliness as being important. To say that 96% of your customers gave you 5/5 for cleanliness would be a highly advantageous selling point. 
  • Make sure that all reviews are honest and genuine and don’t forget to thank customers for leaving a review or filling out a questionnaire.   

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For help with Google My Business, reviews, questionnaires, business cards, leaflets & flyers – Call 0117 923 1122, email sales@localpages.co.uk or book an appointment with the Local Pages Lead Generation Team below. 

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Lead Generation

Our Mission

Our mission is to help local businesses in the South West and South Wales grow by providing exceptional online and offline marketing solutions that connect local businesses with local customers in the communities they serve. We’ve been doing this for over 40 years now and we’re pretty good at it.

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Lessons Learnt

Like many of our 2500 customers, we are a small family business. It is this unique insight that has allowed us to evolve and fine tune our lead generating products to meet the needs and demands of our customers and based on the following:

– Local matters.

– Local is a powerful advertising tool

– Service providers want to work locally to reduce their travelling time and costs.

– Most customers prefer local suppliers and services.

– Marketing and lead generation is more complex in a digital age.

– Many smaller business owners need a reliable marketing partner with specialist knowledge and capabilities.

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This is how we do it

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Little Blue Book

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Still highly relevant in the 24 areas we service.

Delivered by Royal Mail to over 500,000 homes and businesses

It contains:

  • Classified adverts under directory headings
  • Local maps and street guide
  • Other useful information

Exceptional return on investment

Updated every 12 months

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LocalPages.co.uk

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  • Serves the same areas as our Little Blue Book
  • Over 15,000 searches made each month for local businesses
  • Mobile friendly
  • Very cost effective especially for small businesses
  • Free listings available by clicking here
  • Updated immediately

Get a free listing by clicking here

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Digital Marketing

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Includes:

  • Website design
  • Search engine optimisation
  • Online advertising
  • Social media
  • e-Commerce
  • Content
  • Strategy

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Print Services

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Includes:

  • Logos
  • Branding
  • Business stationery
  • Flyers
  • Menus
  • Brochures
  • Posters

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Find out more regarding how Local Pages can drive more customers to your business. Call 0117 923 1122 today, email sales@localpages.co.uk or book an appointment with the Local Pages Team below. 

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