Free Entries Street & Glastonbury

Get a FREE entry in the next edition of Street and Glastonbury’s Little Blue Book

*
We are about to start updating the Street and Glastonbury edition of our Little Blue Book and we have a limited number of free entries to give away!

*

See last year’s edition by clicking here.

*

If you would like to be considered for a free entry, please send an email to marketing@localpages.co.uk confirming your company details and which heading you would like to be placed under.

*

*

*

Get a FREE entry on Local Pages Search directory

*

lp-free-listing

*

Over 16,000 people a month log on to localpages.co.uk to search for local businesses just like yours. To sign up for a free listing click here.

*

*

*

Get your picture on the front cover of the new Street and Glastonbury edition of the Little Blue Book

*

Whether you are a budding amateur or a professional photographer, you could show off your photographic genius to everyone in Street and Glastonbury.

For details click here. 

*

*

*

Download the new Local Pages Media Pack

*

Discover all the different ways that Local Pages can help generate more leads for your business in and around Street and Glastonbury. Download our latest media pack by clicking here.

*

lp-media-pack

*

*

*

Get in Touch

*

Call 0117 923 1122 today, email sales@localpages.co.uk or book an appointment with the Local Pages Team below. 

*

*

*

Share Button
Leave a comment on Free Entries Street & GlastonburyCategories Advertising, Blog, Sales, Small businesses

Free Entries Wellington

Get a FREE entry in the next edition of Wellington’s Little Blue Book

*
We are about to start updating the Wellington edition of our Little Blue Book and we have a limited number of free entries to give away!

*

See last year’s edition by clicking here.

*

If you would like to be considered for a free entry, please send an email to marketing@localpages.co.uk confirming your company details and which heading you would like to be placed under.

*

*

*

Get a FREE entry on Local Pages Search directory

*

lp-free-listing

*

Over 16,000 people a month log on to localpages.co.uk to search for local businesses just like yours. To sign up for a free listing click here.

*

*

*

Get your picture on the front cover of the new Wellington edition of the Little Blue Book

*

Whether you are a budding amateur or a professional photographer, you could show off your photographic genius to everyone in Wellington.

For details click here. 

*

*

*

Download the new Local Pages Media Pack

*

Discover all the different ways that Local Pages can help generate more leads for your business in and around Wellington. Download our latest media pack by clicking here.

*

lp-media-pack

*

*

*

Get in Touch

*

Call 0117 923 1122 today, email sales@localpages.co.uk or book an appointment with the Local Pages Team below. 

*

*

*

Share Button
Leave a comment on Free Entries WellingtonCategories Blog, Marketing, Sales, Small businesses

Lead Generation

Our Mission

Our mission is to help local businesses in the South West and South Wales grow by providing exceptional online and offline marketing solutions that connect local businesses with local customers in the communities they serve. We’ve been doing this for over 40 years now and we’re pretty good at it.

*

Lessons Learnt

Like many of our 2500 customers, we are a small family business. It is this unique insight that has allowed us to evolve and fine tune our lead generating products to meet the needs and demands of our customers and based on the following:

– Local matters.

– Local is a powerful advertising tool

– Service providers want to work locally to reduce their travelling time and costs.

– Most customers prefer local suppliers and services.

– Marketing and lead generation is more complex in a digital age.

– Many smaller business owners need a reliable marketing partner with specialist knowledge and capabilities.

*

This is how we do it

*

Little Blue Book

*

little-blue-book

*

Still highly relevant in the 24 areas we service.

Delivered by Royal Mail to over 500,000 homes and businesses

It contains:

  • Classified adverts under directory headings
  • Local maps and street guide
  • Other useful information

Exceptional return on investment

Updated every 12 months

*

LocalPages.co.uk

*

*

  • Serves the same areas as our Little Blue Book
  • Over 15,000 searches made each month for local businesses
  • Mobile friendly
  • Very cost effective especially for small businesses
  • Free listings available by clicking here
  • Updated immediately

Get a free listing by clicking here

*

Digital Marketing

*

 

Includes:

  • Website design
  • Search engine optimisation
  • Online advertising
  • Social media
  • e-Commerce
  • Content
  • Strategy

*

Print Services

*

menu-web

*

Includes:

  • Logos
  • Branding
  • Business stationery
  • Flyers
  • Menus
  • Brochures
  • Posters

*

Find out more regarding how Local Pages can drive more customers to your business. Call 0117 923 1122 today, email sales@localpages.co.uk or book an appointment with the Local Pages Team below. 

*

*

*

download

Share Button
Leave a comment on Lead GenerationCategories Advertising, Blog, Help & Advice, Marketing, Sales, Small businesses, Websites

Fork ‘n’ Ale Beer Game

We build games

One thing you may not know about Local Pages is that we have a game designer in our studio.

So, when Fork ‘n’ Ale wanted a fun way to encourage more customers to visit their website and increase the amount of time that they stayed there… what better way to meet the brief than to create an addictive game for customers to play.

The game is simple. By pressing the space bar on your computer or the ‘pour’ button on your mobile phone you fill a glass with beer. Once the glass is full, your time is recorded and you can leave your initials on the leader board.

At the end of each month there is a prize for the top score .

*

So why is this particular game such a good marketing tool?

1 – You have to engage with Fork ‘n’ Ale’s website – the game is at the bottom of the home page exposing players to all Fork ‘n’ Ales’s marketing, including special offers and menu.

2 – The game is easy and quick to play – ideal for groups to play in a pub on a mobile phone. E.g. the one with the lowest time buys the next round.

3- To enter your score on the leader board you have to leave an email address – ideal for data capture and future marketing activities.

4 – Winners are announced on their Facebook page –  encouraging players to interact with Fork ‘n’ Ale on their social media platform.

*

It ticks lots of boxes!

*

Play the game by clicking the box below.

forknale-beer

Get a game to encourage more visitors to your website

*

Call the LP Digital team today on 0117 923 1122 or book an appointment below for a call back.

*

*

*

download

Share Button
Leave a comment on Fork ‘n’ Ale Beer GameCategories Blog, Branding, Creative, Design, Marketing, Small businesses, Social media, Websites

At last some good news…

Covid has been difficult for many businesses. in fact it has probably been the hardest trading year in living memory with many businesses hardly surviving and many others, unfortunately, going to the wall.

*

Recent new reports regarding the economy have been encouraging with the Office of National Statistics reporting that the UK’s Gross Domestic Product (GDP) grew by a record 15.5% during Quarter 3 (July to Sept) 2020, as lockdown measures were eased.

*

This was mostly due to the services, production and construction sectors increasing by record amounts. In September alone, the services sector grew by 1.0%, production by 0.5% and construction by 2.9%.

*

But what does this mean in real terms for the average small to medium sized business? How do these figures relate to what is happening on the ground?

*

The good news is that consumer confidence has increased as people with disposable incomes seek to find ways to dispose of it. This is reflected in the massive rise of search requests we have seen at Local Pages during a similar time frame.

*

In October, trackable leads from our printed directories showed a 6.5% increase. As good as that figure is, it pales into insignificance when you consider the number of customer searches requested at localpages.co.uk

*

lp-searches

The above graph shows monthly localpages.co.uk searches over last three years

*

After a big slump during the spring when most of country was in lockdown, the number of online searches has increased to record levels. The average number of monthly searches between August and October this year is 15,934, an amazing 28.5% increase on the same period last year and a 51.7% increase on the year before.

*

More than ever, people are relying on Local Pages Online to connect with local businesses within their communities. This large increase in users means that localpages.co.uk has never been so cost-effective or, with annual ‘Enhanced’ contracts available for less than £5.00 per week, delivered such high returns on investment.

*

To find out more about how your business can tap into this huge increase in potential customers, book an appointment with one of our sales team below.

*

Local Pages – Connecting local businesses and local people

Share Button
Leave a comment on At last some good news…Categories Blog, Business Tips, Local Pages News, Sales, Small businesses

Market Research Advice for Small Businesses

lp-logo-30px  Research your market

Before investing any money on developing or advertising a new product or service, it is important to find out if anyone wants it. Researching the market enables you to test your idea, evaluate the competition and check to make sure your idea is viable. 

The following headings will help guide you through the process.

lp-logo-30px  USP

The first thing you need to discover is what sets you apart from all the other competitors in the market. There is  a temptation to say that the people within your organisation is what makes it unique. Unfortunately, that’s not good enough. Consider the following:

  • What does my product or service provide that is better than anything else available?
  • How can I go the extra mile to ensure my customers have the best user experience?
  • Is my product or service required by the general public or is it more niche?
  • Can my product or service solve my customer’s problems in a way that’s never been done before.
  • How is my product or service easier to use than that of my competitors.

lp-logo-30px  Customers

It is essential to know who your customers are so that you can tailor your products and services to meet their needs. Defining them will also help you build a relationship with them in your communications. It is highly probable that you will have multiple customer types. To help you identify your customer types consider the following:

  • Who is buying similar products and services?
  • Create a picture of each of your ideal target customers based on their demographic (age, gender, profession etc.), likes, dislikes and behaviours.
  • What needs or problems will your products or services solve for each of your customer types?
  • Will your customers types be interested in paying for the products and services you offer?

lp-logo-30px  Prices

Once you have established that there are customers for your products or services, you then need to find out how much to charge. Consider the following:

  • What prices are being charged for similar products and services by your competitors.
  • Ask potential customers how much they would be willing to pay.
  • Could you charge different prices to different customers based on levels of service or quality?
  • Could you offer discounted packages of products?
  • Try some either or questions with different customer types to find out what your product or service is actually worth.
  • Once you have decided on a pricing structure, ensure that your business idea is still viable.

lp-logo-30px  The Competition

By finding out what your competitors are doing, you can challenge them on price and service.

  • Check out what people think of your competitors’ prices, levels of service and what could be improved by asking their current customers.
  • Research your competitors online, through trade associations, trade publications, market reports, local chamber of commerce and their advertising
  • Ask your competitors questions either by phoning them or email.

lp-logo-30px  Product

If you are developing a product it is essential to find out what potential customers think of it. 

  • Develop a prototype to test it.
  • Use focus groups to obtain a wide range of opinions.

lp-logo-30px  Tips

  • Use questionnaires and surveys. 
  • Surveys, questionnaires and focus groups can be carried out simply and cheaply using online platforms like Mailchimp, Survey Monkey and social media.
  • All answers should offer a score or opinion rather than a yes or no.
  • All questions should be clear and concise.
  • Be wary of questions that could be misinterpreted
  • Encourage both positive and negative responses
  • Ask a reasonable number of people to get a better perspective.
  • Do not try to lead people to a particular answer.
  • Be realistic and remember that people don’t always say what they feel.
  • Get qualitative data that involve thoughts and feelings
  • Get quantitative data that involve facts and figures that can be measured.

lp-logo-30px  A Continual Process

Market research should be done continually. Once you become established in a market, your competitors will look to copy and improve on what you are doing to reclaim their lost market share. By regularly testing and researching your market, and adapting your products in light of any feedback, you should always stay one step ahead. 

lp-logo-30px  For more information…

For help with market research or generating leads call the marketing team at Local Pages on 0117 9231122 or email us at marketing@localpages.co.uk

 

Share Button
Leave a comment on Market Research Advice for Small BusinessesCategories Blog, Business Tips, Help & Advice, Marketing, Small businesses

Time to Change

Change is constant

According to the ancient greek philosopher Heraclitus, “The only constant in life is change.”

And to misquote Shakespeare, “Some are born to change, some achieve change and some have change thrust upon them.”

*

Change in light of Covid

For most of us the Covid pandemic has meant massive changes forced upon our lives. Businesses faced with uncertainty are having to adapt to new ways of working that may involve employees working from home or restricting face-to-face contact. On a personal level we have had to change our behaviour and adapt to new challenges such as social distancing and homeschooling while learning new technical skills in order to work and socialise online.

Whether change is a voluntary process or forced upon us, it is always uncomfortable.

*

Adapting to change.

Below we look at the various steps in the change process. It’s worth noting that depending on the significance of the change, we can go through all seven steps in minutes or in years. At each stage we consider the emotions felt and ways in which we can make each phase a little easier.

*

The 7 steps of change

lp-logo-30px Step 1 – A sense of loss

Something has changed, it’s different and it’s put you in a spin.

You can feel: loss, out of control, fear, shock, overwhelmed, unsafe and paralysed. 

It’s important at this stage not to ignore these feelings and to find some sense of control. This can be done by addressing your concerns and trying to regain some perspective by considering the most likely and worst case scenarios.

For managers of change: You should listen, empathise, offer support and give as much information as possible. If the change is likely to have a negative impact on people, do not try and sell it as a positive.

*

lp-logo-30px Step 2 – Feeling doubtful

Doubt and uncertainty can create defensive behaviours and, even though you may be aware that change is necessary, you may resist the change and try to obstruct the process.

You can feel: resentment, angry and righteous.

Despite feeling that the old way is the best way, it is important that you gather the facts to form an accurate picture of reality.

For managers of change: Be patient, continue to offer support and offer any extra information to allow the person to reach their own conclusions 

*   

 

lp-logo-30px Step 3 – Frustration

You now know what’s going on but are unsure of how to deal with it.

You can feel: anxious, uncomfortable, confused and lethargic.

The danger here is that if you don’t come to grips with the new reality you could end up back at stage one. It is therefore important to stay motivated by planning and taking the best steps forward.

For managers of change: Allow the expression of difficult emotions while giving stability in areas that can be controlled.

*

lp-logo-30px Step 4 – Acceptance

Your perception changes.

You can feel: more resourceful, energised and positive

There is light at the end of the tunnel and you start to feel more in control. 

For managers of change: You coach, encourage and support people to complete their unfinished tasks and create goals to allow people to focus on their immediate future.

*

lp-logo-30px Step 5 – Test the future

You consider your options, make decisions and try out new plans to see what does and does not work.

You can feel: excited, optimistic and pessimistic

You will experience a wave of positivity when plans go well and feelings of despondency when new ideas fail. The important thing is that you keep on experimenting to see which solutions deliver the most success.

For managers of change: Create clear achievable objectives and encourage risk taking  without the fear of failure.

*

lp-logo-30px Step 6 – Understanding

You come to accept the reality that change can be forced upon us by a wide range of circumstances and that they have to be dealt with and endured.

You can feel: confident, competent and productive.

You accept that life is a messy process and even though you may never reconcile or fully accept the changes, you are able to apply and implement what has to be done.

For managers of change: Encourage learning, celebrate success and provide the opportunity to reflect.

*

lp-logo-30px Step 7 – Integration

Instead of feeling different, the change now feels normal.

You can feel: satisfied, focused, more generous and resilient.

By reflecting on the past and present you are aware of the consequences and rewards of the change. By experiencing change and proving that you can be flexible during a time of uncertainty can lead to a sense of personal accomplishment and great satisfaction.

*

Thanks to changecycle.com and Anchor Success

Share Button
Leave a comment on Time to ChangeCategories Blog, Business Tips, Help & Advice, Small businesses

Time to Reclaim our High Streets

During the lockdown period, more and more of us have been discovering that long queues outside supermarkets can be avoided by shopping at smaller retailers on the high street. Butchers, bakers and greengrocers have all seen an increase in customers during the last three months. But what happens after ‘Lockdown?’ Will we all go back to buying from the big national chains or will we remain loyal to the retailers who continued to offer exceptional service when the going got tough?

At Local Pages, we believe it is time to reclaim our local High Streets and carry on spending locally. This is why:

10 Great Reasons for Shopping Locally

1 – Your money stays in the local community.

According to research by the Centre for Local Economic Strategies, for every £1 spent in local businesses 63p is invested back into the local economy, where only 5p is reinvested when money is spent shopping out of town or online. Research by American Express also found that house prices close to thriving town centres are likely to rise faster than similar houses in areas where there are few local shops. 

2 – It’s quirky and fun

It’s much more fun searching around little streets full of quirky little independent stores than visiting the national chains that all sell a variation of the same thing. Small independent retailers know the local market and stock items that appeal to local people rather than the masses. This means they are more likely to take risks and stock a more diverse range of products; items that you may not be able to find anywhere else. Local shops also support local artists and designers, so you could end up buying something truly unique.

3 – It helps create local jobs

Last year it was reported that independent businesses accounted for 60% of employment and 52% of turnover in the UK. Independent businesses tend to pay more as a proportion in local taxes than their larger counterparts which means more local investment leading to more local services, more jobs and a better quality of life. 

4 – It’s good for our health

Buying locally improves our well-being. By encouraging us out of our homes and places of work, we interact with others, breath fresh air, gain new experiences, give ourselves a sense of purpose and see life from a different perspective. Shopping locally is also a valuable form of physical exercise. Walking to and from the shops combined with carrying our purchases increases our heart rate and muscular development. Research in America by the Cambridge Journal of Regions, Economy and Society, found that there were lower rates of mortality, obesity, and diabetes in areas where there was a high volume of thriving local businesses . 

5 – It’s the ethical choice

Local butchers, greengrocers and other suppliers of fresh produce often supply a high percentage of food that is produced locally. Not only does this reduce the amount of fuel required to get the food from the farm to your table, but it also decreases the amount of plastic packaging necessary to transport food over large distances. As well as being fresher, locally produced food is also often tastier and contains more nutrients and less preservatives.

 

6 – It encourages entrepreneurs

By shopping locally you are encouraging the success of local businesses. This inspires other entrepreneurial types with a passion for growth and local communities to do the same. As new businesses are created they look to fulfill the continually changing needs of consumers.  This leads to an increase in innovation and a constant turnover of new products and services.

 

7 – It helps build communities

Many high street stores including bookshops, cafes and craft shops host events to entice customers into their premises. If the businesses are not supported, the local groups that use them tend to disappear too.

 

8 – Great for advice

Local shops know their products inside out and want to share that knowledge by helping you whenever they can. Not only can they advise on how something is made or used, but they can make other recommendations based on your needs and budget. It’s a more personalised shopping experience than can be offered by a national chain with the emphasis on helping you buy, rather than selling you something you don’t need or ignoring you altogether.

 

9 – Great for Price

Most local shops are just as competitive as large retailers with the added advantage that you can normally haggle on price; something you cannot do online or in a chain store. Many local retailers also offer loyalty schemes offering extra discounts and free merchandise to those that shop with them regularly.

 

10 – Try before you buy

It sounds obvious, but by trying clothes on in a store you can see how they fit and feel before you buy them. When buying furniture you can check how comfortable the sofa is or inspect the quality of the materials and construction. Looking at pictures online can never take the place of the tactile experience. What’s more, in most cases you can take away your purchases there and then for instant gratification without the added worry of possibly having to organise returns, exchanges or asking for your money back.

Share Button
Leave a comment on Time to Reclaim our High StreetsCategories Blog, Help & Advice, Marketing, Small businesses

Invest in Your Business Now for Future Success.

To succeed in the future… you have to act NOW!

Like many of the businesses that advertise in our Little Blue Book and online directory, Local Pages is a small family business. During this time of economic uncertainty we have been looking to learn lessons from the past to shape and determine our future. This is what we have learned:

  • It will be those that continue to market their businesses who will reap the benefits later.
  • Business goes where it is invited. 
  • If you don’t advertise and engage with your customers, you will be forgotten.
  • If you don’t advertise and engage with your customers, they will assume you have gone out of business
  • If you don’t engage with your customers, your competitors will.
  • Marketing = leads = sales = food on the table
  • Control the things you can control and adapt to the things you cannot change.
  • The way things have been done in the past are not the ways that things will be done in the future.
  • We need imagine future working practices and alter the way we work to meet them.

Therefore, at Local Pages we are embracing this period of uncertainty by increasing our marketing activity and adapting our working practises in order to better support our customers, staff and suppliers.

Our business has grown in the past few years due to us keeping our promises and generating low-cost, affordable leads for our customers through our online and printed media. By continuing to invest in our marketing now, we are determined to build on that past success and come through this economic downturn stronger than ever.

We encourage all businesses to do the same. Which brings us to…

 

10 reasons why you should invest in our Little Blue Book

1 – The current situation will not last forever and when it does end our little blue books will be in even greater demand as people look to buy goods and services from local people they know and trust.

2 – By booking now you are investing in the long term as each book generates leads for 12 months. 

3 – One of the reasons the Little Blue Books are so successful is that we can prove they work by offering all our customers unique, trackable phone numbers.

4 – Local Pages is one of the cheapest and most cost effective advertising media available as it generates high quality leads from less than £3 per week. 

5 – Every booking during the current lockdown (minimum 30th June, 2020 comes with a free enhanced listing on www.localpages.co.uk where over 200 people each day search for businesses like yours.

6 – Where possible we are offering a range of flexible payment terms allowing you to spread the cost and protect your cash flow.

7 – Free graphic design to create eye catching adverts that engage and entice new prospects.

8 – People like to buy from local people. Your advert will be seen by people local to you who want your products and services with very little wastage.

9 – Every customer is offered a free digital consultation to ensure their online activity is optimised to generate leads..

10 – For over 40 years Local Pages has been a tried and trusted source of leads for local businesses. Due to public demand, we are printing and distributing more Local Pages directories than ever before and promoting their use through increased marketing and highly targeted advertising campaigns. This means your business gets even more awareness for every £1 invested.

 

For more details email info@localpages.co.uk or call 0117 923 1122

 

Share Button
Leave a comment on Invest in Your Business Now for Future Success.Categories Advertising, Blog, Business Tips, Help & Advice, Marketing, Small businesses

20 Top Tips for Creating Engaging & Informative Content

Everyone in business knows that we should be engaging with our customers on a daily basis with rich, informative content. It sounds great until you actually sit down, switch on your computer… and then stare at it for an hour because you don’t know where to start.

So to help get your creative juices going, here are our top 20 ways of engaging with your customers online.

1 – Infographics – Create some visual representations of ideas and information found on your website. Infographics are so much more interesting (and often more informative) than large passages of text.

2 – Memes – Those little videos and images with witty comments are often the messages that go viral.

3 – Videos – Create videos (short & sweet) giving information regarding your products and services. Don’t worry about how you sound or look like, non-professionally produced videos appear much more authentic.

4 – Product Reviews – Got a new product? Put together a product review to allow customers an insight into what you really think.

5 – User Generated Content – Get customers to produce content for you. Share stories and content from third party websites you find interesting or promote good practice.

6 – How to Guides – Put together a range of helpful guides aimed at people that use your products and services.

7 – Lists – People love lists and they improve talkability. Even a list like this one!

8 – Photo Galleries – A picture paints a thousand words. Create galleries of products and theme them to make them more interesting.

9 – Case Studies – Use these to show the breadth and depth of what you have to offer your customers and underline how great you are. Make sure they’re up-to-date and are heavy on pictures and light on text.

10 – Client Testimonials – Testimonials build trust and loyalty. So when a customer says what you did was great, ask for it in writing. Better still, ask if you can film them saying it.

11 – Newsletters – Keep in touch with your email subscribers with a monthly update featuring new products and the highlights of any articles, blogs, videos and social media posts you’ve put out that month.

12 – GIFS – Use clips from videos embedded with text to demonstrate a point.

13 – Events – Create online events like Zoom webinars to engage with your customers , record them and share with others that couldn’t attend.

14 – Images – Use, wherever possible, original images to demonstrate and reinforce written messages.

15 – Podcasts – To convey ideas that don’t necessarily require visuals, put together some podcasts on various themes that may interest your customers.

16 – Slideshares – Get innovative with Powerpoint or Keynote and create decks of slides to inform and engage with your customers and share them online.

17 – Blog Posts – If no one was interested in opinions, they wouldn’t buy newspapers. Get your thoughts down in order and publish them. Try to ensure they are not time sensitive and can be read anytime.

18 – Newsjacking – Take a news story and use it to create content that will attract positive exposure for your brand.

19 – Press Releases – Directly target the media with industry news that may be of interest to their readers.

20 – Polls – Create polls to get your customers voting and seek out their preferences and their dislikes.

 
 

If you need help with any of the above, contact the Local Pages team on 0117 923 1122 or drop us a line at info@localpages.co.uk

Share Button
Leave a comment on 20 Top Tips for Creating Engaging & Informative ContentCategories Blog, Branding, Creative, Design, Help & Advice, Marketing, Small businesses, Social media, Websites